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“Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.” By Steve Jobs, co-founder of Apple Inc
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Value Creation

Creating value through IT.

The purpose of a company is to create value for its customers, shareholders, employees, partners, and society itself. To achieve sustained success in this mission, the company must obtain a competitive advantage over its competitors. This advantage gets generated from your capabilities. It is here where information technologies (IT) play a leading role, extending the current skills of a company. We can accompany you in this process of innovation and differentiation to ensure your company can obtain a sustainable competitive advantage through an appropriate combination of information technologies (IT) over time. And value creation is not something abstract it has to impact positively in its financial statements.

Creating Value

The environment in which a company operates is highly dynamic and competitive, which demands high adaptability, flexibility, and agility. Customers increasingly have better information to decide and more efficient means to make smarter purchasing decisions. How a company can sustain itself over time is to systematically create value for them at the time, in the place, and in the format that is convenient for them. Value creation must arise from the deliberate execution of proactive and innovative actions capable of generating benefits that exceed those of its competition (competitive advantage) while getting differentiated from the rest.

Value Creation Examples

There are several and very creative ways to generate value. Some examples of value propositions are herein:

    1. To help reduce costs, time, and even stress to your customers.
    2. To improve the products and services offered by being able to deliver them on time.
    3. To collaborate in the process of generating new business opportunities for their customers. To help them to succeed and to innovate.
    4. To become a flexible and agile company with sufficient ability to change at the pace of circumstances dictate.
    5. To aid in reducing the risk and uncertainty of your clients.
    6. Etc.

The Company’s Capabilities

This competitive advantage, from which it is possible to generate value in a way that distinguishes you from your competitors, requires that your company be able to develop.
For that, resources represent the cornerstones for building capabilities that orchestrate into an efficient value chain.
This is where information technologies (IT) let you extend your current capabilities as they are selected properly, applied optimally, as aligned to a strategic plan appropriately.

The Value Chain

All the resources of a company (whether they are people, assets, processes, information, etc.) must be perfectly aligned and integrated so that the result of their use contributes to extending the capabilities of the Company itself. And the outcome is nothing more than the value generated and properly delivered to your customers. Information technologies actively contribute to making this value chain distinctive (unique), optimally integrating all its parts, focusing on what is important to the business and also being sustainable over time.

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